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While I see the logic behind the Supreme Court's decision, it is the end of any sort of "amateur" status within college athletics and from here out the rich will only get richer:
I know that amateurism has always been more of a "fig leaf" than anything in college athletics, but the NCAA's rules also helped to level the playing field somewhat. Now, it's just going to be strictly a money-driven race to the top (or bottom) with no real hope for schools that wish to keep some sort of balance between athletics and academics. It is the end of an era - and I don't think the world just became a better place. (Just my two-cents-worth.)